Significado is an integrated marketing communications company, whose strategies are aimed at the target publics of its clients so as to engage them and gather support for the actions developed.
Created in July 2011 by an experienced professional in the field of Corporate Communication, Significado 's principle is to provide solutions for customers, whether through content, tools, planning, partnerships or tailored actions designed for each situation.
The founder and CEO of Significado Comunicação, Nivalda Fonseca, has extensive experience in the fields of communications and marketing in Brazilian and multinational companies, consultancy and the third sector. She works with integrated communications management, media relations and international events, trade promotion, CSR projects, environmental licensing procedures and sustainability. >>
She is an expert in strategic communications planning, and in mapping and liaising with stakeholders. She is also experienced in brand revitalization - branding, digital planning and strategic development for social media, mass media and corporate content.
Strategic Marketing and Communications PlanningResults-oriented Approach
Branding Planning and ImplementationLong-lasting brands
Media RelationsOpinion making and image building
Content Management (In-House and External Media)Writing, editing and integration with strategic plan
Social Media ManagementConnected with target publics
Coordination of Brazilian and International EventsIncreasing sales with intelligence
Competitive Intelligence and International Trade PromotionFocus on international trade and overseas markets
Institutional RelationshipsDevelopment-oriented Strategy
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